Blink insurance agency websites

Mastering the art of Insurance Web design

insurance web design

First and foremost, we should talk about why insurance agent websites exist. While phone books and print media were a great way for people to look you up and find your business, it’s just not the way people do things anymore. Obviously, times have changed, and now, if I’m looking for an insurance agent in my area, I’m gonna throw that in a Google search to explore my options.

If you don’t have a website at all, you are not going to gain the business of the internet searchers. You may not realize this, but even if you have a website, you still might not be closing as many deals as you could. It’s 2020, and modern insurance websites are the ones that are going to get most of the traffic. There are so many competitors in this industry, so, even if you’re ranking number one on Google, there are plenty of options under you. If your website isn’t nicely organized and more modern, your viewers are more likely to search for one that is.

In order to help you create one of the best insurance agency websites, I have put together some of the best practices for insurance agency websites, so let’s get started.

How To Create The Best Insurance Websites

Give clients and prospects easy access to your contact information.
There are many reasons someone will need to give you a call as an insurance agent. Current clients could have a question or need another quote. People you haven’t worked with before may be looking for a quote. Whatever the reason, you should ensure your phone number, email address, and building address are easy to find on your website. This information should always be sitting in the footer of your website, but it should also have a more prominent place. You could put this information on your homepage as well, so when your website is clicked on, your information is front and center.

Allow your visitors to access your website on mobile devices.
As I stated before, the general public is searching for insurance agents and agencies online. I don’t know about you, but when I am on the go and I need to look something up, I don’t wait until I get home and I have access to a desktop or laptop computer. Rather, I do a quick Google search on my phone so I have that information at the fingertips within seconds, even if I’m out and about. If your website is not optimized for mobile use, you could be losing clients searching for insurance via cell phone.

You could have one of the most creative insurance agency websites, but if a prospect has to keep zooming in and out to see all your information, they’re probably going to check out a competitor’s site instead. Having a mobile-friendly design also helps reduce your bounce rate. If the information is available to them on their handheld device, they will be spending the time reading it rather than backing out and opening someone else’s page.

Make your website easy to navigate.
This is an important piece of website design. One thing you do not want to do is lay out all of your information on the homepage. If you are an insurance agent or agency that handles auto insurance, home insurance, landlord insurance and everything in between, make your page easy to navigate! Imagine having a client who is looking for auto insurance, but they have to scroll through the other insurance articles first to get to where they need to be. That is not only annoying and frustrating, but overwhelming. Your client has to keep their eyes peeled for the article they’re looking for. And if they can’t find what they need in a certain amount of time, they might be hitting that back button and opting for an insurance website that allows them to filter their search.

A great way to organize your website is to use dropdown menus or tabs. Implement buttons on your website that clearly indicate the information provided on that page. You should have a button for each type of insurance you offer. You should also have a button for any ‘contact us’ pages, or any pages with forms your clients might need to fill out.

You should also utilize the footer of your website for things like social media links, privacy terms, and things of that nature. These might be pages that are important to have on your website, but might not be a prime reason someone is visiting on your website. These links can have a home on your footer so they are accessible for anyone who needs to visit them, but aren’t taking up space on other pages or navigation menus.

Make your loading time quick.
Slow loading pages are not only hurtful to your Google ranking, but also to the amount of closed deals you’re seeing. In a world where everything is done on the internet, the general public is no stranger to websites that load instantly. It is what we have become accustomed to. This is another fallback that could be giving your clients to your competitors.

Do you need help creating a website for your insurance agency or need help updating it?

Creating an entire website that abides by the aforementioned best practices is a lot of work. Which is why it is worth it to enlist the help of a service who will take care of this process for you. Blink is a service that will help you take on this project, so you don’t have to do it alone. Simply book a consultation with one of our designers and let us know what you’re looking for. Provide us with all the information about your insurance agency, and we will do the rest. We will create an SEO optimized, mobile friendly, modern website for your insurance agency. Your website will be complete with forms and landing pages, as well.

Need help with your online presence? Contact Blink today to learn how we can help!

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